Marketing strategy of tvs motors

About TVS motor company: Strictly keeping in mind the sentiments and value of Indians, TVS prices its products competitively, undercutting the competition in case of Scooters, scooterettes, and entry level motorcycles.

It has clearly understood its segmentation and positioning and directs its promotional activities to specific target audiences.

TVS Motor Company Limited - Strategy and SWOT Report

Service camps are also organized in the hinterland for even better rural penetration and reach. With a strong focus on rural markets, TVS as a brand is etched in the memories of those living in outskirts and rural areas and not just cities and tier 1 towns.

Through new tie ups with financial institutions and launch of updated variants, TVS is able to attract customers without raising its product prices. So catering to mass markets as well as young working professionals, smart independent women and sports oriented youngsters, TVS has a wide range of products.

TVS motors is one of the largest selling motorcycle brands in India. TVS motorcycles have a strong distribution network. Thus, mostly the pricing strategy in the marketing mix of TVS Motors is based on competition.

TVS Motors Marketing Mix

Boasting of an extensive dealer network exceeding in most states of India, TVS has presence which is bested only by competitors like Hero MotoCorp and Bajaj. Hence, all these points summarize the marketing mix of TVS Motors. The wide dealership network is the place strategy in the marketing mix of TVS Motors, Licensed showrooms apart from authorized dealerships also stock and sell TVS vehicles, sometimes paired with finance and loan schemes.

Good media relations, and carefully targeted advertising campaigns as a part of the promotional strategy in the marketing mix of TVS, further help build the brand to grow.

The hotly contested Rs to Rs segment sees a lot of entrants each year but TVS continues to be profitable and drives home good sales because of its pricing strategies.

Since buyers of these segments have constantly changing needs, TVS uses survival strategy to remain competitive. A multi faceted strategy of communications with a strong online presence helps it to gain leverage as far as back of the mind recall is concerned.

Posted in Products, Total Reads: It began originally as a transportation company of trucks and busses and made inroads into the automotive manufacturing, finance, insurance, tyres and component manufacturer in For the purpose of technology transfer, design assistance and manufacture of two wheelers specifically for India it entered into a partnership with Suzuki TVS-Suzuki to launch such successful products as Suzuki Shaolin, Suzuki Shogun and Suzuki Samurai.

Traditionally TVS has been known for its value pricing for its spare parts too, many of which are used in its own products. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. This partnership ended in after which the company changed its name to TVS Motors.

TVS has earnt a reputation of producing very innovative solutions for its product lineup. TVS has been able to strengthen its brand in India with extensive marketing.Peru. © TVS MOTOR COMPANY. All rights reserved. Marketing Strategy Of Tvs Motor Company. Research Aim and objectives This research aims to find out the failure reason of General Motors Marketing strategy in India and recommend suitable strategy for successful implementation.

TVS motors which originates from Trichur Vengaram Sundaram Iyengar motors is one among the leading motorcycle company in is the third largest two-wheeler manufacturer company in India and among the top ten in the world.

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Price in the Marketing Mix of TVS Motors. TVS motor, a unit of TVS group is which is a year old group is known for its strong pricing strategy varies according to product category and the consumer segment.

The pricing is often economical pricing with. TVS Motor Company Limited - Strategy and SWOT Report is a source of comprehensive company data and information.

The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a ˚ view of the company.

Defining Brand Strategy for TVS Motorcycles Business Head Marketing strategy development Heading Brand Management, Advertising - online and Offline; market research and customer insight mining for Motorcycle businessTitle: Vice President Marketing .

Marketing strategy of tvs motors
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